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Blog: Behind the ‘Bad Press’

Richard Pagett, Aria PR

Gas boilers must be scrapped within decades to combat climate change urges major report,’ said The Telegraph on the 7th October.

The headline was meant to grab attention and it certainly grabbed mine, not least because we work closely with forward thinking clients in the domestic heating sector who are tackling the facts behind this headline.

This article was based on a report approved by almost 200 scientists and government representatives from across the globe. Those involved agreed that to limit global temperature rises to 1.5C above pre-industrial levels means we must stop burning fossil fuels to generate power.

So as a PR company, how can you generate good press from bad? For PR agencies like Aria, which operate in the heating and plumbing sector, it is imperative to be tuned in to the political and legislative environment our clients operate in.

The Government’s Clean Growth Strategy has helped to focus minds and future product strategies. It will eventually (depending on Brexit and electoral turmoil) lead to more legislation and even tighter emission controls as the UK looks to reach the strict targets outlined in the Climate Change Act of 2008.

However it is also important to be aware of the current situation for homeowners and readers. With 83% of homes in the UK dependent on gas, and those in off-gas areas heavily reliant on fossil-fuel, any alternatives to these existing solutions must be relatively affordable, practical and above all, realistic.

Global warming is a concern and must be tackled and boiler manufacturers are not blinkered to the issues. Good PR should enhance a company’s reputation and in this case, we can show how most boiler manufacturers are ahead of the curve when it comes to their products’ compliance with efficiency and emissions legislation. Content can highlight what is coming down the line and how manufacturers will be front and centre in the UK’s move to cleaner appliances, renewables and alternative fuels.

Headlines like these are dramatic but no PR crisis. In fact, using these headlines is as important as writing them. They give a great hook on which to hang new technology and alternative fuels and explain them to a sometimes sceptical audience.

We’re launching Tradify into the UK

Aria PR is working with leading software provider Tradify as it launches its service into the UK.

Tradify (, is the powerful job management app for small business owners in the construction industry. Already successful with over 10,000 users in Australia and New Zealand, and easy to use, Tradify is designed to simplify everyday administration tasks such as scheduling jobs, completing quotes, tracking materials and sending invoices.

“I am delighted Tradify has chosen Aria PR,” says Richard Pagett, Aria’s MD. “This software genuinely helps small trade businesses and we will be telling their story across the key titles in the industry.”

Aria PR helps to launch HiKOKI Power Tools

Aria PR has helped to rebrand Hitachi Power Tools. Following extensive planning, Aria engaged with the trade press, key product testers and influencers both in print and online to make sure customers had the maximum opportunities to see the new brand: HiKOKI Power Tools.

“The rebrand to HiKOKI has been an exciting project to work on, involving meticulous planning and of course, pin point delivery,” explains Richard Pagett, Aria PR’s Managing Director. “We have been working as an extension of the marketing team to really make sure the key messages have been delivered and the new brand gets the best possible start in life.”

To find out more about HiKOKI visit

Aria PR secures WCRS PR

Leading waste management company Waste Cost Reduction Services (WCRS Ltd) has chosen Aria PR to support its growth strategy. WCRS focuses on customer service and waste compliance for some of the biggest names in retail, events and travel.

“We are delighted to represent such a professional and passionate organisation,” says Richard Pagett, Aria PR Managing Director. “We will target the key titles in the FM, retail and events sector and we have already secured significant coverage for them.”


Stockpile Reports Lite chooses Aria for UK PR

URC Ventures has chosen Aria PR to launch its Stockpile Reports Lite App into the UK and Ireland. The Stockpile Reports Lite iPhone app has been produced to enable construction professionals to measure piled material themselves, right away on their iPhone, for a small fraction of the typical cost, getting measurement results before the time it would take a measurement crew to even show up.

The launch campaign included securing coverage in the major construction titles, from news items to features and competitions. The PR really showed off the value of the App and its “wow” factor.

“We are delighted to be working with another US-based company expanding throughout the world,” says Richard Pagett, Managing Director of Aria PR. “Stockpile Reports Lite is a game-changing App and we have secured some excellent coverage for our client.”

Aria goes football crazy!

Aria PR is delighted to announce it is sponsoring St Albans City Youth FC Under 8’s North for the 17/18 and 18/19 seasons. Good luck to all the boys!

Aria PR launches PipeSnug!

Aria PR has helped to launch Snug Solutions’ wonderful product “PipeSnug”. The product, which produces a great finish around pipework, was launched to the trade press in early 2017 and hasn’t looked back. PR coverage was secured across the leading construction titles, leading to more sales and opportunities for this dynamic young company.

“The launch of PipeSnug is an example of how our advice and content can really help a company,” explains Richard Pagett, Managing Director of Aria PR.

Aria helps NTDA launch manifesto

Aria PR has produced an authoritative research report and manifesto for the National Tyre Distributors’ Association (NTDA).

Entitled ‘Raising standards and improving safety in the UK tyre industry,’ the report includes independent motorist research, interviews with key industry figures and the NTDA’s manifesto for the future.

“This is a significant project, showcasing all our skills, from research, to writing, through to design and print,” explains Richard Pagett, Managing Director of Aria PR. “Backed with a trade and consumer PR campaign with coverage in The Sun and The Daily Express, we are delighted with the results we have achieved for this great client.”

Aria PR supports ‘Children in War’ campaign

This year Aria PR’s chosen charity is the Save the Children “Children in War” campaign.

Save the Children have emergency teams on the ground getting children the essential supplies they need to survive – food, water and medical aid.

They are creating safe spaces where they can play and just be children again.

Providing the expert psychological support they need to deal with their traumatic experiences, when the chaos and confusion of war leaves them lost and alone, Save the Children work to reunite them with their families. And they make sure they don’t miss out on school – or the chance of a future.

Aria PR helps launch start up Snug Solutions

Snug Solutions, a innovative start up targeting the construction industry, has turned to Aria PR to help launch its innovative product PipeSnug. The company has big plans for 2017 and recognised the experience Aria PR has in exactly the sector they wish to target. Look out for the launch in early 2017!

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